SEC Filings

Form 424B4
BILIBILI INC. filed this Form 424B4 on 03/28/2018
Document Outline
Entire Document (6186.2 KB)
Subdocument 1 - 424B4 - 424B4
Page 1 - Filed Pursuant to Rule 424(b)(4)
Page 2 - N/A
Page 3 - N/A
Page 4 - TABLE OF CONTENTS
Page 5 - PROSPECTUS SUMMARY
Page 6 - Our Industry
Page 7 - Our Strategies
Page 8 - Implication of Being an Emerging Growth Company
Page 9 - Corporate Information
Page 10 - N/A
Page 11 - THE OFFERING
Page 12 - N/A
Page 13 - N/A
Page 14 - SUMMARY CONSOLIDATED FINANCIAL DATA
Page 15 - N/A
Page 16 - Non-GAAP Measures
Page 17 - N/A
Page 18 - RISK FACTORS
Page 19 - Our business depends on our ability to provide users with interesting and useful content, which in t
Page 20 - If the content contained within videos, games and other content formats on our platform is deemed to
Page 21 - We derive a substantial majority of our revenues from mobile games. If we fail to launch new games o
Page 22 - Increases in the costs of content on our platform may have an adverse effect on our business, financ
Page 23 - We may not be able to prevent others from unauthorized use of our intellectual property, unfair comp
Page 24 - Many of our products and services contain open source software, which may pose particular risks to o
Page 25 - We have a unique community culture that is vital to our success. Our operations may be materially an
Page 26 - We may not be successful in developing relationships with key participants in the mobile industry or
Page 27 - Undetected programming errors or flaws or failure to maintain effective customer service could harm
Page 28 - We utilize payment collection channels to collect proceeds from our paying users' purchases. Any fai
Page 29 - If we fail to implement and maintain an effective system of internal controls to remediate our mater
Page 30 - We rely on certain key operating metrics to evaluate the performance of our business, and real or pe
Page 31 - Certain of our leasehold interests in leased properties have not been registered with the relevant P
Page 32 - We rely on contractual arrangements with our VIEs and their shareholders for our operations in China
Page 33 - We may lose the ability to use and enjoy assets held by our VIEs and their subsidiaries that are imp
Page 34 - We may rely on dividends paid by our PRC subsidiaries to fund cash and financing requirements. Any l
Page 35 - Risks Related to Doing Business in China
Page 36 - N/A
Page 37 - If we fail to obtain and maintain the requisite licenses and approvals required under the complex re
Page 38 - Adverse changes in economic and political policies of the PRC government could have a material and a
Page 39 - Restrictions on virtual currency may adversely affect our online game revenues.
Page 40 - Under the PRC Enterprise Income Tax Law, we may be classified as a PRC resident enterprise, which co
Page 41 - There are significant uncertainties under the PRC Enterprise Income Tax Law relating to the withhold
Page 42 - China's M A Rules and certain other PRC regulations establish complex procedures for some acquisitio
Page 43 - PRC regulations relating to offshore investment activities by PRC residents may limit our PRC subsid
Page 44 - Failure to comply with PRC regulations regarding the registration requirements for employee stock ow
Page 45 - PRC regulation of loans to, and direct investment in, PRC entities by offshore holding companies and
Page 46 - Fluctuation in the value of the RMB may have a material adverse effect on the value of your investme
Page 47 - The audit report included in this prospectus is prepared by an auditor who is not inspected by the P
Page 48 - Risks Related to Our ADSs and This Offering
Page 49 - Our dual-class share structure with different voting rights will limit your ability to influence cor
Page 50 - The dual-class structure of our ordinary shares may adversely affect the trading market for our ADSs
Page 51 - Because we do not expect to pay dividends in the foreseeable future after this offering, you must re
Page 52 - There can be no assurance that we will not be a passive foreign investment company, or PFIC, for U.S
Page 53 - Our memorandum and articles of association contain anti-takeover provisions that could have a materi
Page 54 - You may face difficulties in protecting your interests, and your ability to protect your rights thro
Page 55 - We will incur increased costs as a result of being a public company, particularly after we cease to
Page 56 - We are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such
Page 57 - You may experience dilution of your holdings due to inability to participate in rights offerings.
Page 58 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 59 - USE OF PROCEEDS
Page 60 - DIVIDEND POLICY
Page 61 - CAPITALIZATION
Page 62 - N/A
Page 63 - DILUTION
Page 64 - N/A
Page 65 - EXCHANGE RATE INFORMATION
Page 66 - ENFORCEABILITY OF CIVIL LIABILITIES
Page 67 - N/A
Page 68 - CORPORATE HISTORY AND STRUCTURE
Page 69 - Contractual Arrangements with Our VIEs and Their Respective Shareholders
Page 70 - Equity Pledge Agreements.
Page 71 - Agreements that provide us with the option to purchase the equity interests in our VIEs
Page 72 - SELECTED CONSOLIDATED FINANCIAL DATA
Page 73 - N/A
Page 74 - Non-GAAP Measures
Page 75 - N/A
Page 76 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF
Page 77 - Monetization of our user base with increasingly diversified product and service offerings
Page 78 - Our brand recognition and market leadership
Page 79 - Our ability to manage our costs and expenses
Page 80 - Live broadcasting and VAS.
Page 81 - Operating expenses
Page 82 - PRC
Page 83 - Year ended December 31, 2017 compared to year ended December 31, 2016
Page 84 - Mobile games.
Page 85 - Operating expenses
Page 86 - Year ended December 31, 2016 compared to year ended December 31, 2015
Page 87 - Gross loss
Page 88 - Income tax
Page 89 - N/A
Page 90 - Liquidity and Capital Resources
Page 91 - Operating activities
Page 92 - Investing activities
Page 93 - Capital expenditures
Page 94 - Basis of presentation and use of estimates
Page 95 - Advertising services
Page 96 - Live broadcasting and VAS
Page 97 - Share-based compensation expenses
Page 98 - Significant factors contributing to the difference in fair value determined
Page 99 - N/A
Page 100 - Income taxes
Page 101 - Intangible assets
Page 102 - Holding Company Structure
Page 103 - Quantitative and Qualitative Disclosures about Market Risk
Page 104 - INDUSTRY
Page 105 - More content generation.
Page 106 - Online Video
Page 107 - Mobile Games
Page 108 - Live Broadcasting
Page 109 - N/A
Page 110 - BUSINESS
Page 111 - Our Strengths
Page 112 - Highly sticky communities with a strong sense of belonging
Page 113 - Visionary, experienced and passionate management team
Page 114 - Further enhance our technologies and infrastructure
Page 115 - Our Content
Page 116 - PUG videos
Page 117 - Short video clips, pictures and blogs
Page 118 - Our Content Creators
Page 119 - N/A
Page 120 - Our Platform
Page 121 - Our social and interactive features
Page 122 - Liking and following.
Page 123 - Gifting and rewarding.
Page 124 - Community events.
Page 125 - Community and member operations
Page 126 - Community management.
Page 127 - Live broadcasting and VAS
Page 128 - Technology, Research and Development
Page 129 - Intellectual Property
Page 130 - Content Management and Review
Page 131 - Competition
Page 132 - Properties
Page 133 - REGULATION
Page 134 - Regulations Related to Online Transmission of Audio-Visual Programs
Page 135 - N/A
Page 136 - Regulations Related to Foreign Television Programs
Page 137 - Regulations Related to Online Cultural Activities
Page 138 - Regulations Related to Online Games
Page 139 - Regulations Related to Anti-fatigue System, Real-name Registration System and Parental Guardianship
Page 140 - Regulations Related to Internet Publication
Page 141 - Regulations Related to Internet Information Security and Privacy Protection
Page 142 - Regulations Related to E-Commerce
Page 143 - Regulations Related to Torts and the Internet Infringement of Intellectual Property Rights
Page 144 - Regulations Related to Intellectual Property Rights
Page 145 - Patent
Page 146 - Domain name
Page 147 - Regulations Related to Dividend Distributions
Page 148 - Regulations Related to Foreign Exchange Registration of Offshore Investment by PRC Residents
Page 149 - Regulations Related to M A and Overseas Listings
Page 150 - N/A
Page 151 - MANAGEMENT
Page 152 - Lijun Lin
Page 153 - Xin Fan
Page 154 - Board of Directors
Page 155 - Nominating and Corporate Governance Committee.
Page 156 - Terms of Directors and Officers
Page 157 - Compensation of Directors and Executive Officers
Page 158 - Termination and amendment of the Global Share Plan.
Page 159 - Eligibility.
Page 160 - PRINCIPAL SHAREHOLDERS
Page 161 - N/A
Page 162 - N/A
Page 163 - N/A
Page 164 - RELATED PARTY TRANSACTIONS
Page 165 - DESCRIPTION OF SHARE CAPITAL
Page 166 - Dividends.
Page 167 - Transfer of Ordinary Shares.
Page 168 - Redemption, Repurchase and Surrender of Shares.
Page 169 - Exempted Company.
Page 170 - N/A
Page 171 - Shareholders' Suits.
Page 172 - Shareholder Action by Written Consent.
Page 173 - Cayman Islands law has no comparable statute.
Page 174 - Ordinary Shares
Page 175 - Registration Rights
Page 176 - DESCRIPTION OF AMERICAN DEPOSITARY SHARES
Page 177 - If the exchange rates fluctuate during a time when the depositary cannot convert the foreign currenc
Page 178 - Other Distributions.
Page 179 - How do ADS holders cancel an American Depositary Share?
Page 180 - This means that you may not be able to exercise your right to vote and you may have no recourse if t
Page 181 - Fees and Expenses
Page 182 - Payment of Taxes
Page 183 - Amendment and Termination
Page 184 - Limitations on Obligations and Liability
Page 185 - and the depositary
Page 186 - Direct Registration System
Page 187 - SHARES ELIGIBLE FOR FUTURE SALES
Page 188 - Rule 701
Page 189 - TAXATION
Page 190 - U.S. Federal Income Tax Considerations
Page 191 - General
Page 192 - Dividends
Page 193 - Sale or Other Disposition of ADSs or Ordinary Shares
Page 194 - Passive Foreign Investment Company Rules
Page 195 - Information Reporting
Page 196 - UNDERWRITING
Page 197 - Lock-Up Agreements
Page 198 - Electronic Distribution
Page 199 - Pricing of the Offering
Page 200 - Bermuda.
Page 201 - Representations of Canadian Purchasers
Page 202 - European Economic Area.
Page 203 - Japan.
Page 204 - People's Republic of China.
Page 205 - South Africa.
Page 206 - United Arab Emirates.
Page 207 - EXPENSES RELATED TO THIS OFFERING
Page 208 - LEGAL MATTERS
Page 209 - EXPERTS
Page 210 - WHERE YOU CAN FIND ADDITIONAL INFORMATION
Page 211 - INDEX TO THE CONSOLIDATED FINANCIAL STATEMENTS
Page 212 - Report of Independent Registered Public Accounting Firm
Page 213 - N/A
Page 214 - CONSOLIDATED BALANCE SHEETS (Continued)
Page 215 - CONSOLIDATED BALANCE SHEETS (Continued)
Page 216 - CONSOLIDATED BALANCE SHEETS (Continued)
Page 217 - N/A
Page 218 - BILIBILI INC.
Page 219 - BILIBILI INC.
Page 220 - BILIBILI INC.
Page 221 - N/A
Page 222 - 1. Operations and Reorganization
Page 223 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 224 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 225 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 226 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 227 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 228 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 229 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
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Page 247 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 248 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 249 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 250 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
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Page 252 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 253 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 254 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 255 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 256 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 257 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 258 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 259 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 260 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 261 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 262 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 263 - BILIBILI INC.
Page 264 - BILIBILI INC.
Page 265 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 266 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 267 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 268 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 269 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 270 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
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Page 274 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 275 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Page 276 - NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)
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