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Company Overview

Bilibili represents an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China. With our initial website launch in June 2009 and official branding as ‘‘Bilibili’’ in January 2010, we have evolved from a content community inspired by anime, comics and games (ACG) into a full-spectrum video community covering a wide array of interests from lifestyle, games, entertainment, anime and tech & knowledge to many. We provide users with “All the Videos You Like” as our value proposition. We also enable broad video-based content consumption scenarios centered around professional user-generated videos, or PUGV, supplemented with live broadcasting, occupationally-generated videos, or OGV, and more. We are focused on fulfilling the diverse and expanding interests of our users. We attract users with engaging content, retain them with our vibrant community, and curate the right content to satisfy their consumption needs. With our vibrant community and high-quality content, we have become the welcoming home of diverse cultures and interests and the destination to discover cultural trends and phenomena of young generations in China.


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