Investor FAQs

Bilibili represents an iconic brand and a leading video community for young generations in China. With our initial website launch in June 2009 and officially named ‘‘bilibili’’ in January 2010, we provide full-spectrum video content serving diverse interests, and have built our engaging community around aspiring users, high-quality content, talented content creators and the strong emotional bond among them. Our mission is to enrich the everyday life of young generations in China.

We started as a content community inspired by anime, comics and games, or ACG, and have evolved into a full-spectrum video community covering a wide array of content genres, from lifestyle, games, entertainment, anime, and tech & knowledge to many. We provide users with “All the Videos You Like” as our value proposition. We also enable broad video-based content consumption scenarios centered around professional user-generated videos, or PUGV, supplemented with live broadcasting, occupationally-generated videos, or OGV, and more. We have become the welcoming home of diverse cultures and interests and the destination to discover cultural trends and phenomena of young generations in China.

We are focused on fulfilling the diverse and expanding interests of our users. We attract users with engaging content, retain them with our vibrant community, and curate the right content to satisfy their consumption needs. As a go-to video community for young generations in China, we believe we are well positioned to capture the attractive opportunities created by videolization.

Our headquarters is located at Wujiaochang commercial district in Shanghai. A substantial majority of our employees are based at our headquarters along with our servers and network facilities for internal administrative functions.

Bilibili Inc.’s American Depositary Shares (ADSs) have been listed on the Nasdaq Global Select Market since March 28, 2018, under the symbol “BILI”.

Annual Reports will be available via this website. All SEC and HKSE documents are also accessible online through the SEC and HKSE Filings respectively.