Form 6-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of June 2022

Commission File Number: 001-38429

 

 

Bilibili Inc.

 

 

Building 3, Guozheng Center, No. 485 Zhengli Road

Yangpu District, Shanghai, 200433

People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒                Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

 

 

 


Exhibit Index

Exhibit 99.1 – Press Release


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

BILIBILI INC.
By   :  

/s/ Xin Fan

Name   :   Xin Fan
Title   :   Chief Financial Officer

Date: June 9, 2022

EX-99.1

Exhibit 99.1

Bilibili Inc. Announces 2022 First Quarter Financial Results

SHANGHAI, China, June 09, 2022 (GLOBE NEWSWIRE) – Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the first quarter ended March 31, 2022.

First Quarter 2022 Highlights:

 

   

Total net revenues reached RMB5,054.1 million (US$797.3 million), a 30% increase from the same period in 2021.

 

   

Average monthly active users (MAUs) reached 293.6 million, and mobile MAUs reached 276.4 million, an increase of 31% and 33% from the same period in 2021, respectively.

 

   

Average daily active users (DAUs) reached 79.4 million, a 32% increase from the same period in 2021.

 

   

Average monthly paying users (MPUs1) reached 27.2 million, a 33% increase from the same period in 2021.

“In the face of the unexpected COVID-19 resurgence and lockdowns, the first quarter presented new challenges impacting businesses nationwide, particularly in Shanghai, where our headquarters is based. During this period, our priority was to keep our employees safe and maintain normal business operations while over 8,000 employees worked from home,” said Mr. Rui Chen, chairman and chief executive officer of Bilibili. “Confronting the challenges, we delivered solid growth metrics in terms of our MAUs and DAUs, with improved user engagement levels. Daily time spent per user increased significantly to 95 minutes in the first quarter, setting a new record high. In the meantime, we are determined to advance our commercialization capabilities, which include growing our paying users and gaining market share in the advertising sector. As we move through the year, cost control and expense reduction will be paramount to helping us weather the macro headwinds. We look forward to returning to normal business order as we work together to minimize the impact of the pandemic.”

Mr. Sam Fan, chief financial officer of Bilibili, said, “Our total net revenues in the first quarter were RMB5.1 billion, up 30% year-over-year. Catering to our users’ needs, we continued to improve our products and services, with our paying ratio reaching a record high of 9.3% in the period. On the other hand, while selectively investing in R&D that helps us improve our commercialization capabilities, we also progressed our expense control initiatives resulting in a quarter-over-quarter decrease in sales and marketing expenses. More cost containment efforts will follow in the coming quarters. Additionally, to increase our equity value and manage our liabilities, we repurchased outstanding ADSs and convertible bonds in the quarter. Looking ahead, we remain committed to creating value for our shareholders as we work on expanding our top line and narrowing our loss margins.”

First Quarter 2022 Financial Results

Total net revenues. Total net revenues were RMB5,054.1 million (US$797.3 million), representing an increase of 30% from the same period of 2021.

Mobile games. Revenues from mobile games were RMB1,357.8 million (US$214.2 million), representing an increase of 16% from the same period of 2021. The increase was primarily attributable to the newly launched mobile games.

Value-added services (VAS). Revenues from VAS were RMB2,052.2 million (US$323.7 million), representing an increase of 37% from the same period of 2021, mainly attributable to the Company’s enhanced monetization efforts, led by an increased number of paying users for the Company’s value-added services including the premium membership program, live broadcasting services and other value-added services.


Advertising. Revenues from advertising were RMB1,040.8 million (US$164.2 million), representing an increase of 46% from the same period of 2021. This increase was primarily attributable to further recognition of Bilibili’s brand name in China’s online advertising market, as well as Bilibili’s improved advertising efficiency.

E-commerce and others. Revenues from e-commerce and others were RMB603.3 million (US$95.2 million), representing an increase of 16% from the same period of 2021. The increase was primarily attributable to the increase in sales of products through the Company’s e-commerce platform.

Cost of revenues. Cost of revenues was RMB4,246.9 million (US$669.9 million), representing an increase of 43%, compared with the same period of 2021. Revenue-sharing cost, a key component of cost of revenues, was RMB2,145.5 million (US$338.4 million), representing an increase of 53% from the same period in 2021.

Gross profit. Gross profit was RMB807.2 million (US$127.3 million), compared with RMB937.9 million in the same period of 2021.

Total operating expenses. Total operating expenses were RMB2,798.1 million (US$441.4 million), representing an increase of 42% from the same period of 2021.

Sales and marketing expenses. Sales and marketing expenses were RMB1,253.9 million (US$197.8 million), representing a 25% increase year-over-year. The increase was primarily attributable to increased branding expenses, as well as increased headcount of sales and marketing personnel.

General and administrative expenses. General and administrative expenses were RMB535.3 million (US$84.4 million), representing a 38% increase year-over-year. The increase was primarily due to increased headcount of general and administrative personnel, increased share-based compensation expenses, higher rental expenses, and other general and administrative expenses.

Research and development expenses. Research and development expenses were RMB1,008.8 million (US$159.1 million), representing a 74% increase year-over-year. The increase was primarily due to increased headcount of research and development personnel and increased share-based compensation expenses.

Loss from operations. Loss from operations was RMB1,990.8 million (US$314.0 million), compared with RMB1,031.0 million in the same period of 2021.

Others, net. Others, net was RMB397.2 million (US$62.7 million), compared with RMB20.8 million in the same period of 2021. The increase was primarily attributable to gains of RMB338.8 million resulted from the repurchase of convertible senior notes.

Income tax expense. Income tax expense was RMB29.8 million (US$4.7 million), compared with RMB12.5 million in the same period of 2021.

Net loss. Net loss was RMB2,284.1 million (US$360.3 million), compared with RMB904.9 million in the same period of 2021.

Adjusted net loss2. Adjusted net loss, which is a non-GAAP measure that excludes share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions, income tax related to intangible assets acquired through business acquisitions, gain/loss on fair value change in investments in publicly traded companies and gain on the repurchase of convertible senior notes, was RMB1,654.9 million (US$261.1 million), compared with RMB891.0 million in the same period of 2021.

Basic and diluted EPS and adjusted basic and diluted EPS2. Basic and diluted net loss per share were RMB5.80 (US$0.91), compared with RMB2.54 in the same period of 2021. Adjusted basic and diluted net loss per share were RMB4.20 (US$0.66), compared with RMB2.50 in the same period of 2021.


Cash and cash equivalents, time deposits and short-term investments. As of March 31, 2022, the Company had cash and cash equivalents, time deposits, and short-term investments of RMB24.7 billion (US$3.9 billion).

Share Repurchase Program and Repurchase of Convertible Senior Notes

The Company announced in March 2022 that its board of directors had authorized a share repurchase program under which the Company may repurchase up to US$500 million of its ADSs for the next 24 months. As of March 31, 2022, approximately 1.4 million ADSs had been repurchased under this program for a total cost of US$30.0 million. Mr. Rui Chen, chairman and chief executive officer of Bilibili, informed the Company that he had used his personal funds to purchase approximately 0.1 million of the Company’s ADSs in the open market for a total cost of US$3.0 million as of March 31, 2022.

In addition, the Company had repurchased an aggregate principal amount of US$204.0 million of December 2026 Notes with a total cash consideration of US$147.9 million as of March 31, 2022.

Recent Development

The Company applied to the Hong Kong Stock Exchange with regards to the proposed conversion to primary listing (the “Proposed Conversion”) and on April 29, 2022, received the acknowledgement from the Hong Kong Stock Exchange in respect to the application for the Proposed Conversion. The Effective Date of the Proposed Conversion is expected to be October 3, 2022 (the “Effective Date”). Upon the Effective Date, the Company will be dual primary listed on the Hong Kong Stock Exchange and the Nasdaq Global Select Market.

Outlook

For the second quarter of 2022, the Company currently expects net revenues to be between RMB4.85 billion and RMB4.95 billion.

The above outlook is based on the current market conditions and reflects the Company’s preliminary estimates, which are all subject to various uncertainties, including those related to the ongoing COVID-19 pandemic.

1 The paying users refer to users who make payments for various products and services on our platform, including purchases in games and payments for VAS (excluding purchases on our e-commerce platform). A user who makes payments across different products and services offered on our platform using the same registered account is counted as one paying user and we add the number of paying users of Maoer toward our total paying users without eliminating duplicates.

2 Adjusted net loss and adjusted basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section of “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this announcement.

Conference Call

The Company’s management will host an earnings conference call at 8:00 AM U.S. Eastern Time on June 9, 2022 (8:00 PM Beijing/Hong Kong time on June 9, 2022).

Details for the conference call are as follows:

 

Event Title:    Bilibili Inc. First Quarter 2022 Earnings Conference Call
Conference ID:    2597295
Registration Link:            http://apac.directeventreg.com/registration/event/2597295


All participants must use the link provided above to complete the online registration process in advance of the conference call. Upon registering, each participant will receive a set of participant dial-in numbers, an event passcode, and a unique registrant ID, which will be used to join the conference call.

Additionally, a live and archived webcast of the conference call will be available on the Company’s investor relations website at http://ir.bilibili.com.

A replay of the conference call will be accessible by phone two hours after the conclusion of the live call at the following numbers, until June 22, 2022:

 

United States:    +1-855-452-5696
International:    +61-2-8199-0299
Hong Kong:    800-963-117
China:    400-820-9035
Replay Access Code:    2597295

About Bilibili Inc.

Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday life of young generations in China. Bilibili offers a wide array of video-based content with All the Videos You Like as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bond among them. Bilibili pioneered the “bullet chatting” feature, a live commenting function that has transformed the viewing experience by displaying thoughts and feelings of other audience viewing the same video. It has now become the welcoming home of diverse interests for young generations in China and the frontier to promote Chinese culture across the world.

For more information, please visit: http://ir.bilibili.com.

Use of Non-GAAP Financial Measures

The Company uses non-GAAP measures, such as adjusted net loss, adjusted net loss per share and per ADS, basic and diluted, in evaluating its operating results and for financial and operational decision-making purposes. The Company believes that the non-GAAP financial measures help identify underlying trends in its business by excluding the impact of share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions, income tax related to intangible assets acquired through business acquisitions, gain/loss on fair value change in investments in publicly traded companies and gain on repurchase of convertible senior notes, which are non-cash charges. The Company believes that the non-GAAP financial measures provide useful information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects and allow for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools, and when assessing the Company’s operating performance, cash flows or liquidity, investors should not consider them in isolation, or as a substitute for net loss, cash flows provided by operating activities or other consolidated statements of operations and cash flows data prepared in accordance with U.S. GAAP.

The Company mitigates these limitations by reconciling the non-GAAP financial measures to the most comparable U.S. GAAP performance measures, all of which should be considered when evaluating the Company’s performance.


For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this announcement.

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to US$ were made at the rate of RMB6.3393 to US$1.00, the exchange rate on March 31, 2022 set forth in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or US$ amounts referred could be converted into US$ or RMB, as the case may be, at any particular rate or at all.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue,” or other similar expressions. Among other things, the impact of COVID-19, outlook and quotations from management in this announcement, as well as Bilibili’s strategic and operational plans, contain forward-looking statements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its interim and annual reports to shareholders, in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Bilibili’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the impact of the COVID-19 pandemic on Bilibili’s business, results of operations, financial condition, and stock price; Bilibili’s strategies; Bilibili’s future business development, financial condition and results of operations; Bilibili’s ability to retain and increase the number of users, members and advertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the online entertainment industry; Bilibili’s ability to maintain its culture and brand image within its addressable user communities; Bilibili’s ability to manage its costs and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission and the Hong Kong Stock Exchange. All information provided in this announcement and in the attachments is as of the date of the announcement, and the Company undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

Bilibili Inc.

Juliet Yang

Tel: +86-21-2509-9255 Ext. 8523

E-mail: ir@bilibili.com

The Piacente Group, Inc.

Emilie Wu

Tel: +86-21-6039-8363

E-mail: bilibili@tpg-ir.com


In the United States:

The Piacente Group, Inc.

Brandi Piacente

Tel: +1-212-481-2050

E-mail: bilibili@tpg-ir.com


BILIBILI INC.

Unaudited Condensed Consolidated Statements of Operations

(All amounts in thousands, except for share and per share data)

 

     For the Three Months Ended  
     March 31,     December 31,     March 31,  
     2021     2021     2022  
     RMB     RMB     RMB  

Net revenues:

      

Mobile games

     1,170,746       1,295,350       1,357,818  

Value-added services (VAS)

     1,496,529       1,894,518       2,052,192  

Advertising

     714,687       1,587,616       1,040,770  

E-commerce and others

     519,111       1,003,299       603,319  
  

 

 

   

 

 

   

 

 

 

Total net revenues

     3,901,073       5,780,783       5,054,099  

Cost of revenues

     (2,963,197     (4,682,981     (4,246,858

Gross profit

     937,876       1,097,802       807,241  

Operating expenses:

      

Sales and marketing expenses

     (1,000,059     (1,761,605     (1,253,914

General and administrative expenses

     (388,531     (538,120     (535,296

Research and development expenses

     (580,254     (797,617     (1,008,843
  

 

 

   

 

 

   

 

 

 

Total operating expenses

     (1,968,844     (3,097,342     (2,798,053
  

 

 

   

 

 

   

 

 

 

Loss from operations

     (1,030,968     (1,999,540     (1,990,812

Other income/(expenses):

      

Investment income/(loss), net

     168,212       (93,331     (626,316

Interest income

     11,277       26,583       34,300  

Interest expense

     (33,245     (50,097     (62,435

Exchange (losses)/gains

     (28,423     4,056       (6,264

Others, net

     20,763       49,349       397,154  
  

 

 

   

 

 

   

 

 

 

Total other income/(expenses), net

     138,584       (63,440     (263,561
  

 

 

   

 

 

   

 

 

 

Loss before income tax

     (892,384     (2,062,980     (2,254,373

Income tax

     (12,475     (32,787     (29,759
  

 

 

   

 

 

   

 

 

 

Net loss

     (904,859     (2,095,767     (2,284,132

Net loss attributable to noncontrolling interests

     1,304       7,753       2,150  
  

 

 

   

 

 

   

 

 

 

Net loss attributable to the Bilibili Inc.’s shareholders

     (903,555     (2,088,014     (2,281,982

Net loss per share, basic

     (2.54     (5.34     (5.80

Net loss per ADS, basic

     (2.54     (5.34     (5.80

Net loss per share, diluted

     (2.54     (5.34     (5.80

Net loss per ADS, diluted

     (2.54     (5.34     (5.80

Weighted average number of ordinary shares, basic

     355,351,263       391,248,558       393,538,141  

Weighted average number of ADS, basic

     355,351,263       391,248,558       393,538,141  

Weighted average number of ordinary shares, diluted

     355,351,263       391,248,558       393,538,141  

Weighted average number of ADS, diluted

     355,351,263       391,248,558       393,538,141  

The accompanying notes are an integral part of press release.


BILIBILI INC.

NOTES TO UNAUDITED FINANCIAL INFORMATION

(All amounts in thousands, except for share and per share data)

 

     For the Three Months Ended  
     March 31,      December 31      March 31,  
     2021      2021      2022  
     RMB      RMB      RMB  

Share-based compensation expenses included in:

        

Cost of revenues

     14,550        26,163        23,033  

Sales and marketing expenses

     13,012        15,257        12,592  

General and administrative expenses

     126,023        165,669        145,995  

Research and development expenses

     60,810        100,381        96,242  
  

 

 

    

 

 

    

 

 

 

Total

     214,395        307,470        277,862  
  

 

 

    

 

 

    

 

 

 


BILIBILI INC.

Unaudited Condensed Consolidated Balance Sheets

(All amounts in thousands, except for share and per share data)

 

     December 31,      March 31,  
     2021      2022  
     RMB      RMB  

Assets

     

Current assets:

     

Cash and cash equivalents

     7,523,108        5,077,992  

Time deposits

     7,632,334        6,580,545  

Accounts receivable, net

     1,382,328        1,274,585  

Prepayments and other current assets

     4,848,364        4,720,049  

Short-term investments

     15,060,722        13,071,197  
  

 

 

    

 

 

 

Total current assets

     36,446,856        30,724,368  
  

 

 

    

 

 

 

Non-current assets:

     

Property and equipment, net

     1,350,256        1,303,154  

Production cost, net

     1,083,772        1,195,475  

Intangible assets, net

     3,835,600        4,318,797  

Goodwill

     2,338,303        2,682,999  

Long-term investments, net

     5,502,524        5,946,991  

Other long-term assets

     1,495,840        1,735,390  
  

 

 

    

 

 

 

Total non-current assets

     15,606,295        17,182,806  
  

 

 

    

 

 

 

Total assets

     52,053,151        47,907,174  
  

 

 

    

 

 

 

Liabilities

     

Current liabilities:

     

Accounts payable

     4,360,906        4,301,876  

Salary and welfare payables

     995,451        591,130  

Taxes payable

     203,770        205,574  

Short-term loan

     1,232,106        1,492,027  

Deferred revenue

     2,645,389        2,634,532  

Accrued liabilities and other payables

     2,633,389        2,110,648  
  

 

 

    

 

 

 

Total current liabilities

     12,071,011        11,335,787  

Non-current liabilities:

     

Long-term debt

     17,784,092        16,442,571  

Other long-term liabilities

     481,982        656,896  
  

 

 

    

 

 

 

Total non-current liabilities

     18,266,074        17,099,467  
  

 

 

    

 

 

 

Total liabilities

     30,337,085        28,435,254  
  

 

 

    

 

 

 

Total Bilibili Inc.’s shareholders’ equity

     21,703,667        19,461,671  

Noncontrolling interests

     12,399        10,249  
  

 

 

    

 

 

 

Total shareholders’ equity

     21,716,066        19,471,920  
  

 

 

    

 

 

 

Total liabilities and shareholders’ equity

     52,053,151        47,907,174  
  

 

 

    

 

 

 


BILIBILI INC.

Unaudited Reconciliations of GAAP and Non-GAAP Results

(All amounts in thousands, except for share and per share data)

 

     For the Three Months Ended  
     March 31,     December 31,     March 31,  
     2021     2021     2022  
     RMB     RMB     RMB  

Net loss

     (904,859     (2,095,767     (2,284,132

Add:

      

Share-based compensation expenses

     214,395       307,470       277,862  

Amortization expense related to intangible assets acquired through business acquisitions

     26,145       33,227       56,997  

Income tax related to intangible assets acquired through business acquisitions

     (1,514     (1,514     (7,981

(Gain)/Loss on fair value change in investments in publicly traded companies

     (225,187     96,771       641,114  

(Gain) on repurchase of convertible senior notes

     —         —         (338,779
  

 

 

   

 

 

   

 

 

 

Adjusted net loss

     (891,020     (1,659,813     (1,654,919
  

 

 

   

 

 

   

 

 

 

Net loss attributable to the Bilibili Inc.’s shareholders

     (903,555     (2,088,014     (2,281,982

Add:

      

Share-based compensation expenses

     214,395       307,470       277,862  

Amortization expense related to intangible assets acquired through business acquisitions

     26,145       33,227       56,997  

Income tax related to intangible assets acquired through business acquisitions

     (1,514     (1,514     (7,981

(Gain)/Loss on fair value change in investments in publicly traded companies

     (225,187     96,771       641,114  

(Gain) on repurchase of convertible senior notes

     —         —         (338,779
  

 

 

   

 

 

   

 

 

 

Adjusted net loss attributable to the Bilibili Inc.’s shareholders

     (889,716     (1,652,060     (1,652,769
  

 

 

   

 

 

   

 

 

 

Adjusted net loss per share, basic

     (2.50     (4.22     (4.20

Adjusted net loss per ADS, basic

     (2.50     (4.22     (4.20

Adjusted net loss per share, diluted

     (2.50     (4.22     (4.20

Adjusted net loss per ADS, diluted

     (2.50     (4.22     (4.20

Weighted average number of ordinary shares, basic

     355,351,263       391,248,558       393,538,141  

Weighted average number of ADS, basic

     355,351,263       391,248,558       393,538,141  

Weighted average number of ordinary shares, diluted

     355,351,263       391,248,558       393,538,141  

Weighted average number of ADS, diluted

     355,351,263       391,248,558       393,538,141